Imps Shortlisted For Fan Engagement Award

The club have been recognised for their fan engagement, by being shortlisted for an EFL award. 

The shortlist recognises the efforts the Impsy have made to continuously improve matchday facilities at Sincil Bank, with the University of Lincoln Fan Village expanding and the introduction of Poacher’s Den for the 2022/23 season.

Imps chief executive Liam Scully said: “This nomination recognises the hard work of a lot of people to create the best possible atmosphere at the stadium and the best experience for those who come to the match.

“The University of Lincoln Fan Village has been one of the greatest successes of the football club since we returned to the EFL in 2017. It came out of consultation with fan groups who asked for more opportunities to engage and be part of the matchday. Equally, from a club point of view, it’s helped grow revenue and it has trebled income in these areas since I’ve been at the football club.

“Giving supporters some real ownership is fundamental, giving them a range of catering facilities they’ve asked for has been rewarded with a substantial increase in footfall and increase in takings. Matchday really kicks in now when the Fan Village opens at midday, and is a place where home and away fans can come in and kickstart their matchday experience.

Enjoying the fan zone before Cheltenham

“We face significant infrastructure challenges due to our location and the age of the stadium, but we’ve worked really hard in partnership with supporter groups, our catering partners, and the Foundation to make the most of what we do have.

“As a club, we’re passionate about fan engagement and working alongside supporters, which is reflected in strong Family Excellence inspections and a high placing in the independent Fan Engagement Index.”

Bolton Wanderers and Reading are the other two EFL clubs shortlisted for the award. City will find out if they have won the overall prize at the EFL Awards ceremony in London on 23 April.

It’s fair to say that the nomination is deserved, especially having seen other clubs this season. The fan village is an impressive feature on matchday, and this year it has been better than ever with the introduction of The Tipsy Imp, bringing nice beers to the area. There’s plenty to eat and things to see and do, which is an important part of the matchday experience.