Privacy Policy
Please read this Privacy Policy as well as our Terms and Conditions carefully before using this website, and check back regularly for updates.
By using this website, you agree to the practices described below. If you do not agree, please stop using the site.
Controller: The Stacey West (“The Stacey West”, “we”, “us”, “our”)
Address: 1 North Farm Cottages, Withcall, Louth, LN11 9QY, United Kingdom
Contact: Please use the contact form or details provided on our “Contact” page, or write to the postal address above.
Last updated: 8 October 2025
Contents
Our Data Promise to You
Who This Notice Applies To
What Data We Collect
How We Keep Your Data Secure
How We Collect Personal Data
How We Use Your Personal Data (Legal Bases)
Who We Share Your Data With
How Long We Keep Your Information
Cookies and How We Use Them
Our Apps, Audio and Podcasts
Online Behavioural Advertising
Social Logins & Streaming Embeds
Opting Out of Marketing & Browser Push
Consent Management Platforms
Your Rights (UK & EU GDPR)
How to Contact Us & Complaints
1. Our Data Promise to You
We process personal information in strict compliance with the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). We may update this policy from time to time by posting a new version on the website; your continued use of the site signifies acceptance of any changes.
2. Who This Notice Applies To
This notice applies to:
Visitors and users of our websites and content (including readers, commenters, competition entrants, and survey participants).
Our clients, suppliers and business partners.
Anyone who interacts with us (e.g., via email, social media, or post).
If you are applying for a role, please consult any recruitment privacy information we provide at the time.
3. What Data We Collect
Personal data (which may include):
Contact details (e.g., name, email address, postal address, telephone number).
IP address and device identifiers.
Demographic details if you choose to provide them.
Preference, consent and communication settings.
Usage/technical data (often non-personal in isolation):
Device type, browser type/version, operating system, time stamps.
Pages viewed, links clicked, referral URLs, approximate location derived from IP.
Behavioural analytics (what you interact with on our site).
We may also collect clothing/accessory size information only if you voluntarily provide it to fulfil a prize, promotion or merchandise order.
4. How We Keep Your Data Secure
We use appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction. Nevertheless, transmission of information over the internet can never be guaranteed as completely secure, and any transmission is at your own risk. We require third-party providers who process data for us to maintain suitable safeguards.
5. How We Collect Personal Data
We collect data:
Directly from you (for example, when you contact us, create an account, comment, enter a competition, subscribe, or purchase).
Automatically via cookies, pixels and similar technologies when you browse our site (see Section 9).
From third parties (for example, anti-fraud providers, analytics, advertising platforms, and—where you consent—social media platforms).
As a processor (for hosted services we operate on behalf of partners), in which case we process only under their instructions.
We do not collect more data than necessary for the purposes described in this policy.
6. How We Use Your Personal Data (Legal Bases)
We use your data only where a lawful basis applies:
Consent (UK GDPR Art. 6(1)(a)):
For example, sending marketing emails or push notifications where you’ve opted in. You can withdraw consent at any time via unsubscribe links, your browser settings (for push), or by contacting us.Contract (Art. 6(1)(b)):
To provide services you request (e.g., account access, prize fulfilment, merchandise orders).Legal obligation (Art. 6(1)(c)):
For example, responding to lawful requests or retaining transaction records.Legitimate interests (Art. 6(1)(f)):
Operating and improving our site and content; personalising your experience; understanding our audience; preventing fraud and maintaining security; showing relevant advertising (including interest-based segments); handling queries and complaints. We balance these interests against your rights and freedoms.
Examples include:
Analysing content performance and audience preferences.
Personalising features (e.g., remembering settings, recognising you across devices).
Measuring and improving advertising effectiveness and limiting frequency.
Security, debugging, and preventing misuse.
7. Who We Share Your Data With
We may share data with:
Service providers (e.g., website hosting, analytics, security, content delivery, email service providers, consent management, ad-tech partners).
Advertising partners to deliver, measure and optimise advertising—including interest-based advertising—using cookie/pixel identifiers and similar technologies.
Professional advisors (e.g., legal, accounting) and authorities where required by law.
Successors in the event of a business restructuring or transfer.
We typically share aggregated or pseudonymised information wherever possible. We do not sell your personal data. International transfers may occur (including outside the UK/EEA); where they do, we use appropriate safeguards (e.g., adequacy decisions or standard contractual clauses).
8. How Long We Keep Your Information
We retain personal data only as long as necessary for the purposes described in this policy, or to meet legal, accounting or reporting requirements. As a guide, we generally retain most records for up to six years unless a shorter or longer period is justified. After retention, we securely delete or anonymise data.
9. Cookies and How We Use Them
“Cookies” are small files placed on your device. We use cookies and similar technologies to:
Provide core site functionality (e.g., login sessions, security).
Remember preferences (e.g., consent choices).
Perform analytics to understand usage and improve content.
Deliver and measure advertising, including limiting ad frequency and showing relevant ads.
You can manage your preferences via our cookie banner and/or your browser settings. Some features may not work without certain cookies.
Types of cookies we use:
Strictly Necessary – essential for core functionality and security.
Functionality – remember settings and enhance features.
Performance/Analytics – help us understand usage and improve the site.
Targeting/Advertising – help show relevant ads and measure effectiveness.
Examples of tools we may use (subject to change):
WordPress/session cookies (site operation & comments).
Analytics platforms (site performance and engagement).
Ad-tech (header bidding, ad serving, frequency capping, measurement).
Consent management platforms (store your choices).
For more information about cookies, visit www.allaboutcookies.org or youronlinechoices.com (EU/UK ad preferences).
10. Our Apps, Audio and Podcasts
If you use our mobile apps or podcast players (where applicable), we may process:
Device ID and basic diagnostics.
Location (if you grant permission).
Account/registration details you provide (e.g., email, age band or gender—optional).
You can update permissions in your device/app settings.
11. Online Behavioural Advertising (OBA)
We may use interest-based advertising to serve more relevant ads based on your on-site interactions and, where permitted, across other sites/apps. This can involve:
Cohort/audience segment creation using pseudonymous identifiers.
Frequency capping and measurement.
Cross-device or cross-channel linkage by our partners (where lawful and consented).
You can learn more and opt out of many OBA partners at youronlinechoices.com/uk/. Opt-outs are browser/device specific.
12. Social Logins & Streaming Embeds
If you log in via a social platform or interact with embedded players (e.g., YouTube), those platforms may process your data under their own privacy policies. For YouTube embeds, Google’s Terms and Privacy Policy apply. You can manage permissions within your platform account settings.
13. Opting Out of Marketing & Browser Push
Email: Use the unsubscribe link in any marketing email or contact us to withdraw consent.
Browser push notifications: Manage in your browser settings (e.g., Chrome or Safari site notifications).
Competitions/Promotions: If a promotion is co-branded, we will tell you at entry who receives your data. You can withdraw consent at any time as described in the promotion terms.
14. Consent Management Platforms
We may use a consent management tool to capture and honour your privacy choices (e.g., purposes and vendors under UK GDPR/PECR). Your IP address and preference signals may be processed to record and apply your choices across sessions and devices where possible.
15. Your Rights (UK & EU GDPR)
You have the right to:
Access the personal data we hold about you.
Rectify inaccurate or incomplete data.
Erase your data (subject to lawful exemptions).
Restrict or object to processing in certain circumstances.
Port your data to another controller (where applicable).
Withdraw consent at any time (where processing is based on consent).
We will respond within one month, or explain if more time is needed. Note: where you unsubscribe from marketing, we may retain your email on a suppression list to ensure we honour your preference.
Supervisory Authority (UK): Information Commissioner’s Office (ICO) – ico.org.uk | 0303 123 1113.
You also have the right to lodge a complaint with the ICO.
16. How to Contact Us & Complaints
For privacy requests or questions, please contact us via the details on our Contact page or write to:
The Stacey West
1 North Farm Cottages
Withcall
Louth
LN11 9QY
United Kingdom
If you are unhappy with our response, you can contact the ICO using the details above.