The Special Bond: Illusion or just a reflection of success?

I’ve been reading with some interest the discussions around Block 2, the ‘Legend’s Lounge’ and the changes being made at the club. There’s a few people who believe we’re commercialising things too much, there’s others who are steadfast in the belief we must progress.

It’s been said to me on more than one occasion that we must not forget those who supported us through the dark years, those who were fighting for the club when it mattered and I agree wholeheartedly with that. My belief is that sponsors who have been around the club during the National League days deserve some form of loyalty now we’re on the bigger stage. After all, their money will have helped keep us afloat. As did Bob’s.

One thing I have scrunched my face up at recently though is the ‘special bond’ we talk about that arose last season. I believe we have it, we had a wonderful correlation between supporter and club and the likes of Helgy put in so much tenacious and vital work in raising funds. The ‘special bond’ though, is it really as great as people say?


Even Chris Moyses came under immense stick as manager, the ‘feel-good’ factor we speak about wasn’t around when he got abused at Wrexham was it? Or when his car was spat on?


I might get shot down for this, but I didn’t notice a special bond when we were losing 4-0 at home to North Ferriby, I noticed half-empty stadiums and a team very few of the fans identified with. I was there, Helgy was there, Alan Long was on the mike and the 617 were there, but many of us felt quite disaffected with proceedings. There was no special bond in 2012 either, when a group of supporters demanded David Holdsworth and the board ‘get out of our club’. I appreciate why that protest went ahead and I’m sure with hindsight many wouldn’t be directing such vitriol at Bob, but where was the special bond?

In truth, much of it emerged last season and whilst it is brilliant that it did and we’re enjoying unprecedented success, let us not rewrite history. Even Chris Moyses came under immense stick as manager, the ‘feel-good’ factor we speak about wasn’t around when he got abused at Wrexham was it? Or when his car was spat on?

This man did good things for our club, but the ‘special bond’ didn’t always allow for that to be recognised

I don’t want to break down the rapport that has built up, but much of last season’s goodwill was based on a successful team growing the fan base. I understand there’s loyal fans who pay their money every week, I’m one of them remember, but last season the club really forged a bond. It began to happen after Oldham in the cup when Alan Long and Bradley Wood served tea to queuing fans and when we all felt connected. It happened because Danny and Nicky turned us around and we all bloody loved it.

The fans training days are great, Danny and Nicky allow them to happen and the FPS scheme facilitates that, but would they have been a success twelve months earlier? What about under Steve Tilson? You would have had to search attendees for sharp objects and unidentified bottles of liquid back then.

Is it so special because we had one season where everyone pulled together? Is it beneficial if it has created any sense of entitlement amongst supporters right now? This ‘special bond’, is it unique because we take 4,000 to Notts County, because we take 27,000 to Wembley, or because we took 255 to Cheltenham on the final day of the 2015/16 season?


Money won’t come from special bonds with fans, nor from letting large numbers of families have premium seats at a heavily subsidised rate


It’s the arguments over season tickets and seats that gets me a little bit, it seems fans believe that they own the seat they are allocated and being moved is an affront. I’m not just referring to Junior Imps either, it’s anyone who plays hell up at their seat being moved. The handling of these situations might not be good, I get that, but being moved isn’t something we should all get angry about. If my seat was moved I’d be cool with that, as long as I knew in advance and was given adequate options. Where that hasn’t happened, the club must learn.

You see, I think the special bond is all built around the on pitch success and the managers and, for that to continue, things have to keep growing and changing. The legends bar is another opportunity for some fans to spend a bit more money and help us towards League One. It is my understanding football in the third tier will cost us around £600,000 more, taking in to account extra wages and costs. That money won’t come from special bonds with fans, nor from letting large numbers of families have premium seats at a heavily subsidised rate. That money will only come from making sensible business decisions, however harsh they may be.

Continued on page 2

8 Comments

  1. My only issue with this change is the lack of communication…AGAIN, about why the changes were necessary. People say lessons have been learnt at the club around this, they quite clearly haven’t and the Junior Imps Club issue could have been sorted out my a group email. It wasn’t. The people from Upper 2 affected. Again a group email. Didn’t happen. For goodness sake sort out the communication. Take us with you, there is no need for this constant battle. It is poor.

  2. Another article that illustrates where we were and where we are. Football is a business and like any business if it is successful investment will follow. Money talks and we need money. As long as we keep control and don’t allow the club to be sold off, we must embrace these new found revenue channels for the continued growth and success of our club. Fact of life it won’t suit everybody but that’s life. I just hope people learn to understand the way our club is now run is far more professional and forward thinking than we have been used to.

  3. Know these are the good times. However long you’ve been supporting the Imps, shut up, buy your season ticket (if you can) and enjoy.

  4. Egoism is abundant in football from the top to the bottom. There will always be people of this ilk at most clubs. Just enjoy the ride Gary.
    We appreciate your blog and humour and the club will be worse off without your input.
    Good to clear the air though.
    I agree about Moyses’s. He put a lot of effort in without reward, as we all have in our 60 years of support.
    At least you are getting a dose of anaesthetic to ease your pain soon! Some of us have been in pain for years watching non trier’s down here.

  5. I’m a season ticket holder & if it wasn’t for your blog I wouldn’t know renewals we’re on sale today!
    No email, no nothing.
    Any bond would be good, never mind a special one!

  6. Interesting piece. Personally I feel a little left out but that is my own issue. I have been around in the bad times, but being a dad in the south has coincided with our best years. I managed to get to the big games like Ipswich, Burnley etc after getting in baby sitters but in the main I am radio follower now and half lamenting not being in the national league with us on tv regularly 🙂
    I shouldn’t get jealous but it is like a partner who moved on. I haven’t been able to give her enough attention. We got through the bad times together where I did my best to support her financially when the bank wanted to make her bankrupt, and in all the other times she was down. Now she is thriving and is looking good. She has had a lot of media attention and an absolute stunner and has plenty of people showing her love. I now have to watch while a great number of the new lovers talk about her and what she means to them, yet two years ago they were sat a home watching their good lady in Europe.

    The terrible metaphor aside, I think it is a bit of both. The winning has brought in the fans as it did in the Playoff years. But this time it is bigger because of the Cowleys community work. They make time to be with the fans and often spotted in schools. I have never known so many manager selfies for profile photos which shows entirely how accessible the managers are. They have built this special bond.

  7. Good blog Garry. I like many others are so pleased to see the direction this club is going.I must say that as an ex staff member and supporter over a few years it would be nice to see the PR IMPROVE, we the plebs should never be treated like lice as has been the case over a number of years. I speak as an ex staff member wear loyal members were treated like dirt with no thanks and cast aside . Hopefully this will now be will the thing of the past,but it is worth remembering the past

    !
    .PR at all levels is so important and should always be maintained . I do believe that things are getting better in this regard and and long may it continue. UTI

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