Welcome to Sincil Bank: Jordan Williams

Finally, I get to type that title, albeit a couple of months later than expected. Today, City have secured the services of Jordan Williams after an unsuccessful summer pursuit of the player. He joins from Rochdale and will remain at Sincil Bank on loan until June.

Williams is a winger / centre forward who attracted Danny’s attention in the summer. He played his football at Barrow last season and really shone out at Holker Street. He joined them from Northwich Victoria two seasons ago, and made 67 starts for Barrow, with just three from the bench. He scored 20 goals for the Bluebirds during his year and a half with the club and he attracted interest last summer as well as in the January window. In our clash at Sincil Bank it was a Williams cross that lead to Byron Harrison scoring the late winner, which all seems a lifetime ago now!

Image result for jordan williams rochdale

He was linked with a six-figure transfer in the summer but it all got a bit rich for our blood and he ended up at Rochdale. Keith Hill was delighted with his acquisition at the time, but the move hasn’t gone well for him. He earned himself man of the match on his debut against Bury back in August, but since then his chances have been limited. He’s turned out 19 times for Rochdale, but only six of those have been League One starts. Most recently he came on in the 71st minute of our Checkatrade Trophy clash, rather ironic given that Billy Knott came on in the 70th minute for City. Now, the two have swapped clubs, at least for a six-month spell. Williams is contracted to Keith Hill’s side until June 2019.

Williams said of the move; “Danny has spoken to me and I know the interest has been there for a while. He spoke about how he wants to use me and the direction the club is going in and it’s great. The atmosphere here is great and I’m really looking forward to getting out and playing in front of them.”

Doubtless Williams is here to battle for a place in the first team, that goes without saying. I expect we’ll see him from the bench initially though, Nathan has been returning to form and with both Danny Rowe and Harry Anderson also in the frame for a starting place it leaves us with lots of competition out wide. Jordan can play through the centre which offers more options, but one wonders if this perhaps spells the end for either Cameron Stewart or Josh Ginnelly. Time will tell.

Jordan will almost certainly go straight into the squad for tomorrow’s clash with Notts County, he started December 23rd and December 26th for Rochdale and has come on as a sub in every game since. That means he is match-fit and raring to go. It might be six months later than expected, but finally Danny gets his man.



  1. After the finicky fear mongering this time last week, calls for change in the board as not backing Danny, and worrying we are letting our best players go, this is great to see. A week in football is a very long time

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