The Lincoln City Championship-era kit has dropped this afternoon, and it’s getting a lot of love on social media.
I consider myself something of a kit connoisseur when it comes to Lincoln City, and I understand it’s hard to innovate when fans like us want red and white stripes all the time. I like red and white stripes, pure and simple. Of course, every couple of seasons, the club has to do something a bit different, and this season it is a bit different.
I also find it hard to judge a kit without seeing it in person. For instance, last season’s looked so good close up that it was the first I bought for full price early doors since 2017/18. Will I be doing the same this season? Honestly, I’m not so sure.
As I said, making red and white look different each season is tough, and this season, it is different. A thick red stripe down the front, and a nice black collar set it apart from the last couple of seasons. I’m a big fan of making sure there is black on our kit somewhere, and the cuffs also have black piping, which I like.
I don’t know why it doesn’t grab me, even now as I write this, I don’t know what it is. Then again, I’m not the target market. I don’t buy a lot of kit – I get one shirt a year (three if we win the league by 103 points) and often it is bought, worn to run in and put in an ever-increasing wardrobe that is soon to alert the spare bedroom authorities (my wife) over a breach of space violation.
🏡 A kit that celebrates the place we call home.
Introducing our 2026/27 home threads…
— Lincoln City FC 🇺🇦 (@LincolnCity_FC) July 2, 2026
Luckily, 30 minutes after the drop, the only feedback on Twitter is positive, and the only feedback on Facebook is the same. For me, a kit will be defined by what you do in it. The 2012/13 kit was a banger, but we were awful, and I’ll always picture it being worn by Colin Larkin, which (no offence to Larkin) doesn’t make me want to put it on. The 2018/19 shirt looked like a discarded Kwik Save bag, but when Bruno Andrade is dancing in it, holding a trophy, it doesn’t look so bad. I even wore it on a podcast last week. A kit for radio.
I strongly suspect that this will be a massively popular kit, but a shirt is like art: the beauty is in the eye of the beholder. It’s a nice enough shirt, it’s got enough differences to make it worth a purchase for a majority of fans, and it’ll sell well.
Especially if the club do the Championship patches with it.